![]() ![]() The studio also sold apparel to supplement revenue. Perin said she adjusted membership rates during the course of the pandemic, lowering them to around $20 a week and offering virtual classes. ![]() "I don't believe that in-person studio classes will ever go away because you work harder." "If the pandemic really taught us anything, it's that we're not as motivated at home," said Kelsey Perin, owner of three Pure Barre locations in Columbus. ![]() Eight classes a month cost $139, and the unlimited membership is $179 monthly. Ratcliff said she had reservations about the cost at first, as Pure Barre's starter membership package is $99 for the first month, although packages vary depending on the number of classes. For four classes a month, members pay $79. "Some of the people that are coming to the wedding are people that I met there (at Pure Barre)." "My daughter's getting married in August," she said. She likes the accountability and encouragement that comes with the class structure, as well as the friendships and support system. Ratcliff was diagnosed with cancer during the pandemic and said she started doing Pure Barre with her daughter. "I love working out with strong, like-minded women." "I look forward to my 50 minutes a day that's just for me, no distractions," she said. Ratcliff has been doing Pure Barre, a ballet-based strength workout, for seven years. I always felt like people were rooting for me and they wanted me to do well, and they wanted me to be here." Camaraderie means a lotįor Susie Ratcliff, the cost is worth it. When you come into Cyclebar, it's just a totally different culture and atmosphere. "I even had a $50 Gold's membership, and it's just not the same. "Personally, I had a $10 Planet Fitness membership," Santiago said. While the fitness industry is predicted to weather a recession relatively well, she said, the gyms likely to be the most successful are low-priced facilities such as Planet Fitness and Crunch Fitness, which offer introductory rates as low as $10 a month.Īt Cyclebar, monthly membership costs range from $79 a month for four rides to $169 for unlimited rides. Santiago acknowledges that group and boutique fitness is a luxury, but also said it's a necessity for some to have the accountability of pre-scheduled classes.īecause studios tend to be higher priced than traditional gyms, Kufahl said if the country goes into a recession, boutique fitness will face even more challenges. "I saw mental changes and confidence, people building themselves up. "I didn't just see physical changes in people," she said. "I just started trying out a lot of boutique fitness gyms and things like that, honestly, just looking for a place where I belong," Santiago said.Įventually, she fell in love with Cyclebar and not only joined its fitness team but also its business team, working her way up from the front desk to a management position. Santanna Santiago, general manager at Cyclebar Easton, said she started cycling during the pandemic. "They're looking for community and I think they find it in a lot of ways in those places." "People want relationships," Fawcett said. While Kufahl said membership levels at boutique fitness studios are not back to pre-COVID-19 levels, the use of virtual classes during the pandemic exposed more people to studio fitness. Membership rates start at $79 a month for limited sessions.īy comparison, a Lifetime Fitness membership usually starts at $79 a month in the Columbus area while Esporta Fitness' premier membership costs $29.99 a month.Ĭlass-based centers have grown despite suffering more than traditional gyms during the pandemic because of their intimate group settings, Kufahl said. They're looking for community'Ĭyclebar, which boasts hundreds of studios across the globe, including three in Columbus, claims to be the "first and largest indoor cycling concept in the world," according to its website. "I have seen that push them into fitness more in the last 10 years." Boutique fitness: 'People want relationships. they have a desire to be proactive about their health and seek alternative ways of fixing their problems," Fawcett said. "What I do see from the younger generation. Kufahl said millennials and older customers are driving the trend, while Gen Z is more interested in strength training. Such studio-based classes have been growing in popularity, said Pam Kufahl, director of content at the fitness market research group Club Industry, and Andrew Fawcett, president of Columbus Fitness Consultants. ![]() The Columbus area is seeing a boom in boutique fitness centers that focus on specialized classes instead of weight racks.Ĭompanies such as Orangetheory Fitness, Pure Barre and Cyclebar cater to customers who don't mind paying a bit more to work out with others. ![]()
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